Real-time bidding (RTB)|auctioning) is a programmatic advertising technique that empowers advertisers to competing for ad space. In this dynamic process, multiple advertisers simultaneously place bids for ad inventory as users browse websites or apps. The highest bidder wins the auction, ensuring that their campaign is displayed to a relevant audie

Push notifications have emerged as a powerful tool for driving user engagement in the digital landscape. By transmitting timely and personalized messages directly to users' devices, apps can retain their attention and prompt desired actions. When, crafting effective push notifications requires a deft approach. Understanding user behavior and prefe